Amazon PPC Full Course 2026 - Beginner to Advanced (Top spender)
Download the Amazon PPC Cheat Sheet free here (won't stop video):
https://sophiesociety.typeform.com/Ch...
Completing this video training puts you in the top tenth of a percent of Amazon PPC pros.
This video walks through A to Z everything you need to know to generate profitable sales on Amazon with Amazon PPC Ads.
Chaptered so you can come back to the parts you need when you need them.
Full training on:
Sponsored Products
Sponsored Brands
Sponsored Display
Including:
What to bid what to budget
How to create campaigns
Which campaigns to create
How to optimize campaigns
And most importantly:
How to ENSURE that your ads are actually profitable.
This is a complete consolidation of the most popular digital training on Amazon Ads of 2026 - The Profitable PPC Training.
Apply to partner with my team and I to take over your Amazon ads and grow your brand profitably: https://sophiesociety.com
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VIDEO CHAPTERS:
00:00 Intro – Stop Wasting Money on Amazon PPC
00:26 What You’ll Learn (2026 Amazon PPC Masterclass)
01:22 Day 1 Overview – PPC Frameworks Explained
02:15 Why Amazon PPC Training Is Broken
03:04 Expected Results (Lower ACoS, Better Profit)
03:54 Real Account Case Studies Overview
04:18 Categories & Who This Works For
05:14 New Amazon PPC Features (2026 Updates)
05:43 Meet the Team (Sophie Society Experts)
08:06 Case Studies & Brand Success Examples
10:29 Amazon Ads vs Organic (2026 Reality)
11:45 Why PPC Is More Important Than Ever
12:14 Speed Round – All Amazon Ad Types Explained
13:08 Search vs Product Page Ads
14:08 Sponsored Products, Brands & Display Breakdown
16:21 Sponsored Brand Product Collection Ads
17:40 Sponsored Product Ads (Top & Rest of Search)
19:06 Sponsored Brand Video Ads
20:35 Sponsored Brand Store Spotlight Ads
21:34 Sponsored Display Ads (Search Sidebar)
22:29 Product Page Ads Explained
23:04 Sponsored Display on Product Pages
23:59 Sponsored Product Targeting on Listings
24:30 Sponsored Brand Video on Product Pages
25:21 Full Amazon PPC System Simplified
26:18 Campaign Setup – The 5 Core Levers
28:03 Targeting Types Explained
28:57 Landing Pages & Placement Strategy
29:33 Bid Modifiers & Ad Placement
30:02 Creative Types (Video, Image, Headline)
30:34 Bidding Strategies Explained
31:28 Campaign Optimization – What Actually Matters
32:58 Keyword Negation & Target Graduation
33:27 Creative Testing Strategy
33:57 Amazon Product Life Cycle (Launch → Profit)
35:04 Launch Phase Explained
35:37 Expansion Phase Strategy
36:45 Harvest Phase (Max Profit Mode)
38:15 5-Day Course Breakdown
39:43 The Feedback Loop (Core PPC Skill)
42:17 4 Types of PPC Campaign Goals
44:26 Competitive Strategy (Win vs Lose in PPC)
45:45 Dayparting & Budget Timing Strategy
47:38 Download PPC Cheat Sheet (Important Resource)
48:09 Day 2 Intro – Product Launch Strategy
49:13 What’s Working Now (2026 Trends)
50:20 Shift from Exact to Broad Targeting
52:19 5 Major PPC Trends in 2026
53:18 Auto Campaigns for Performance
55:05 Category Targeting Strategy
56:32 Broad Match Targeting
56:59 Product Targeting Strategy
57:29 Sponsored Brand Video (Winning Strategy)
58:29 Keyword Themes Explained
59:26 Scavenger Campaigns (Low ACoS Trick)
01:01:05 Audience Bid Adjustments
01:02:28 Launch Strategy Explained
01:04:18 3 Phases of Product Launch
01:06:35 What Actually Drives Ranking on Amazon