Exploring the Shift from CPC to CPA
Jooble is excited to invite you to a thought-provoking online event exploring the shift from Cost Per Click (CPC) to Cost Per Action (CPA) in B2B marketing.
It promises to be an insightful journey into the digital marketing landscape, featuring experts who have successfully navigated this shift.
During the event, we’ll delve into critical questions and topics, including:
✔️How can the CPA model align with your clients’ targets?
✔️What technical changes are required to make a seamless transition to CPA?
✔️Real-world experiences, benefits, and potential drawbacks.
✔️Effective strategies for educating clients about the transition.
Industry leaders will share their insights and experiences:
✔️Brad Boggs, President & COO, College Recruiter
✔️Yana Levchenko, Customer Success Executive, Jooble
✔️Roy Jacques, Managing Director, UK & EMEA, Appcast
✔️Cory Kapner, Vice President of Global Sales and Partnerships, Recruitics
✔️Andy Warby, Head of Performance Marketing, SonicJob
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