How to Set Up LinkedIn Event-Based Conversion Tracking with Google Tag Manager
Not all conversions lead to a thank-you page.
If your LinkedIn Ads rely on button clicks or in-page actions, you need event-based conversion tracking.
In this video, I walk you through how to set up LinkedIn event-based conversion tracking using Google Tag Manager, including how to use your partner ID and conversion ID correctly.
You’ll learn:
what event-based conversion tracking is
when to use manual conversion setup
how to get your partner ID and conversion ID
how to install LinkedIn Insight Tag 2.0 in GTM
how to configure triggers using page URL rules
how to verify your setup
This setup is essential for:
b2b lead generation campaigns
demo booking tracking
button click tracking
advanced LinkedIn Ads optimization
If LinkedIn can’t see your conversions properly, it can’t optimize for them.
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