Why Use Storytelling for User Journey Maps? 📖
Using storytelling is a great way to enhance user journey mapping. 🧭
During storytelling, you set up a scenario to visualize the user's actions. Then you play it out and try to “walk in your users’ shoes”.
This gives you a better idea of why and when users can be frustrated or unhappy and what areas should be a priority for optimization.
If you want to learn more tips for creating a good user journey map, check out our full video about User Journey Maps on our channel! @uxtweak
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