Google Shopping Product Feed Requirements
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Hi! Today we’re going to tell you about Google Shopping Product Feed Requirements.
Let’s get started.
Google Merchant Center is a platform that allows you to create and manage product lists for various products on Google Store, as well as for market search and ads. Before you can start using the platform, you must first ensure that your company follows the guidelines.
You must only advertise products that are available for purchase directly through your store.
Use an official language. Use the official language of that country when selling the goods to a specific country.
You should also explain to customers how you can return and refund their purchases.
Collect user information responsibly and securely: Be careful with the user-gathered information.
Follow the relevant Shopping ads policies.
Don't forget to fill in required attributes for Google Merchant center feed for each product, such as
Product’s unique identifier, Title, Description, Link to Your product’s landing page, Price, Brand name and GTIN.
The attributes are used to describe the characteristics of a product that people commonly search for. They can help you customize the appearance of your ad and make it more relevant to them. They can also help potential customers filter the ads that they see when they search for a certain product.
00:00 - 00:08 - Welcome to our video!
00:09 - 00:23 - What is Google Merchant Center
00:24 - 00:52 - Following Merchant Center Guidelines
00:53 - 01:07 - Required Attributes
01:08 - 01:24 - Conclusion
01:25 - 01:40 - In case you want further help
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