Webinar: How CCMS enables personalized, consistent, and scalable content experiences
Live webinar
Thursday, Oct 21, 2021
10 am PDT | 19:00 CEST
Register for free: https://forrester-ccms-for-personaliz...
Delivering a great post-sale experience is a top priority for 67% of decision-makers, according to a recent Forrester Consulting thought leadership study* commissioned by Adobe. Despite that, nearly half (49%) of them admitted that their organizations’ post-sale content experience is not as rich as their pre-sale marketing content experience.
Adobe partnered with Forrester to evaluate the content priorities and challenges of 450 decision-makers and found that their existing content management systems do not meet their organization’s business needs. This study finds that a Component Content Management System (CCMS) can help organizations deliver consistent customer experience across channels and drive higher ROI through effective structured content management.
Join this live webinar featuring Nick Barber, Senior Analyst at Forrester, as we explore key insights from this study:
Why traditional content management systems don’t meet the modern content needs
What are these top content creation, management, and delivery challenges
How a CCMS can help organizations to alleviate these challenges, mitigate content-related risks, and offer a competitive advantage
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*XML Documentation for Adobe Experience Manager has been rebranded as Adobe Experience Manager Guides.