Intelligent Conversations: Engagement in Messaging Platforms According to Dave Boddington, Infobip
In this episode of Perspectives supported by Infobip, Dario Betti interviews Dave Boddington, the Group Product Manager for Infobip, a leading CPaaS provider. They discuss the evolution of messaging and the rise of conversational commerce. They also explore the potential of AI in enhancing conversational experiences and the importance of standardization, stability, and security in messaging channels. They touch on the future of SMS, the growth of RCS and RBM, and the role of WhatsApp in the messaging landscape. They emphasize the need for businesses to choose the most appropriate channels and prioritize user experience.