My top 10 tips for sending B2B emails!

Опубликовано: 25 Июнь 2026
на канале: Interesting Content
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This video took me 10 years to make!

Email campaigns are our 2nd biggest channel of sales! We have landed some of our BIGGEST clients to date via email campaigns. 

We follow a particular methodology that we learnt via trial & error and good old experimenting. 

If you are looking to run email campaigns here are my top 10 tips.. 

1) Keep it Short

2) Have a Clear & Concise Call to Action

3) Remember 80-90 % of your emails will get opened on a mobile device!

4) Always Follow Up

5) No Images (less images = less chance it will end up in the Spam Folder)

6) No more than 1 Link  per email 

7) Put yourself in your customer shoes first. 

8) Test Test Test

9) Address people by name! 

10) Avoid sending to info or hello @ email addresses! 

11) Bonus tip! You have to watch the video to see this one (worth it) On comment! 

Find out more here: https://www.interestingcontent.co.uk/