9 Skills Every SEO Needs Before 2026
📈 You're Not Just an SEO Anymore - Here’s What You Need to Be
In this Surfer Academy video, we break down the essential skills that every SEO needs in 2025 and beyond. Doesn't matter if you're just getting started or you're a seasoned pro, this is your roadmap to staying competitive, valuable, and future-proof.
We’ll cover:
Baseline SEO skills (technical, on-page, off-page)
Understanding how search works everywhere (Google, TikTok, Amazon, ChatGPT…)
Ranking in AI-driven search
Becoming a T-shaped (or H-shaped) expert
Expanding your impact through analytics, automation, and side projects
And more!
If you're wondering what’s next for your SEO career - this is it. Watch now and upgrade your skill set.
🎓 Watch this next: • How to Dominate AI Search Results in 2026 ...
🔗 Check out Surfer: surferseo.com
👉 Subscribe to Matt's channel: / @mattkenyonseo
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⏱ Timestamps:
00:00 Intro
00:45 #1 Skill
04:07 #2 Skill
05:23 #3 Skill
08:06 #4 Skill
08:37 #5 Skill
09:29 #6 Skill
10:48 How can you learn all of this?
12:09 #7 Skill
13:10 #8 Skill
14:34 #9 Skill
16:36 Watch This Next
#SEO #AI #DigitalMarketing #SurferSEO #ContentStrategy #SearchOptimization #aisearch #aicontent #tech #videoseo #geo #llm #promptengineering