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In this video, Allie and Chelsea talk about how to grow your social presence using hashtags!
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Use Hashtags on Instagram
Hashtags are really important, especially when you set up a new Instagram account and only have a few followers. Using the right hashtags will mean more people see your posts and follow your profile. Research shows that posts with at least one hashtag receive 12.6 percent more engagement.
Try and use a combination of popular -- #onlinecourse, #elearning, #freecourse, etc. -- and less popular tags. This will mean your posts show up in Instagram's various feeds. Switch up your tags for every new post, though. Using the same tags over and over again could result in Instagram temporarily banning your account.
Make a list of your top 10 to 20 competitors, then find their Instagram accounts. Scroll through their feeds and take notes about the types of content they post, the hashtags they use, and their follower counts.
You don’t want to copy your competitors. In fact, that could get you in hot water. Rather, you want to post better content, use more appropriate hashtags, and gather more followers.
Use a branded hashtag too, and if you have marketing affiliates, ask them to use the hashtag. A branded hashtag could be the name of your business or a phrase you’ve coined. It’s a great way to spread your brand on Instagram and to show that you’re dedicated to building a following.
There’s also low-hanging fruit you can use to supplement your social selling strategy: re-post product reviews and take advantage of user-generated content that mentions your brand or hashtag (social listening at work again!).
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