Developer Marketing: How to Resonate with Developers by Understanding Their Buying Habits
The disconnect between how developers buy software and the traditional marketing approach is a major inhibitor of growth for many software companies.
In this podcast, Jakub Czakon, Chief Marketing Officer at Neptune.ai, unpacks how marketers can better connect with developers and boost user adoption. We’ll also discuss how marketing philosophies have worked with developers. So if you want to create a marketing strategy that resonates with this audience, read on!
0:00 Introduction
2:03 Neptune.ai Go-To-Market strategy
4:05 Enterprises or End Users?
5:15 What does the developer buyer journey look like?
8:27 Features vs. Benefits
9:20 PLG Approach
11:35 The Importance of Product Education in Developer Marketing
15:03 What Do Companies Get Wrong About Developer Marketing?
19:20 Marketing to Developer Communities
22:15 The Evolution of Developer Marketing in the Future
23:32 About Developer Markepear
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Social Handles
Instruqt: / inst. .
Speakers’ LinkedIn Profile
Jakub Czakon: / jakub-czakon
Connie Tai: / connietai
Tech CMO Talks Series
Tech CMO Talks is hosted by Connie at Instruqt, Virtual IT Labs for Product-led Growth, featuring marketing leaders in the software industry on product marketing, developer marketing, demand generation, and product-led growth.