Loyalty Masterclass Part 1- History of Loyalty Programs
0:00 - Introductions- Jim Sturm (Capillary) - Frank Hamlin (Tuesday Morning) and Sumit Kumar (Al-Futtaim)
2:30 - Historical View, Industry Firsts for today’s loyalty programs
2:40 - Frank’s View; S&H Stamps Loyalty Programs to Amazon Prime
5:25 - Sumit’s View; Loyalty at a local mom&pop store to the current times
Watch Part 2- Evolution of Loyalty Programs: • Loyalty Masterclass Part 2- Evolution...
Loyalty and Customer Engagement is a critical part of any marketing program. At Capillary, we've worked with 250+ brands to build some of the most successful campaigns. In this Loyalty Masterclass, Jim Sturm, SVP at Capillary Technologies interviews Frank Hamlin, Board Member at Tuesday Morning and Sumit Kumar, Former Global Head of Marketing at Al-Futtaim.