Do Images OR Video Work Best for Ads in 2025?
The debate between static images and video content for advertising has long divided marketers. Both formats offer unique advantages, but understanding when to use each can dramatically improve campaign performance.
0:00 – Images vs. Videos: Which Ad Creative Works Best?
0:14 – Welcome Back to Tea Talks
0:44 – The Great Debate: Why Images Might Win
1:33 – Darren’s Case for Video Ads
2:52 – First Frame Matters in Video
3:48 – Video Ad Spend Is Skyrocketing
4:38 – But Isn’t Video More Expensive?
5:25 – Video Can Be Budget-Friendly Too
6:39 – Small Businesses Can Film in 4K
7:42 – Authenticity Is Easier on Video
8:30 – Most People Are Better at Taking Photos
9:17 – Framing Tips for Better Creative
10:07 – Adding Text: Easier on Images or Video?
11:06 – Why Storytelling Is Stronger in Video
12:00 – The Power of Simplicity in Static Ads
12:45 – Big Love for Garden on a Roll Creatives
13:12 – Final Verdict: Use Both Creatively
14:01 – Tips for Small Businesses Getting Started
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Evergreen is a growth marketing partner working exclusively with home, garden, and lifestyle brands.
We support businesses at different stages of growth, from growing brands looking to build momentum through focused, well-scoped execution, to established brands that need a strategic partner to help manage complexity and scale sustainably.
Rather than offering one-size-fits-all services, we tailor how we work to match a brand’s stage of growth, ambition, and requirements. This includes strategic Growth Partnerships, execution-led Growth Retainers, and our single-channel Growth Services for businesses that require standalone specialist support.
Our role is to bring structure, clarity, and momentum to marketing, helping brands move forward with confidence and make better growth decisions over time.
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