How You Can Use AI to Better Align Your Revenue Teams
Drift's Aurelia Solomon (Senior Direct of Product & Customer Marketing) and Masooma Zakir (AI & Machine Learning Product Manager) share five ways artificial intelligence (AI) can help better align your revenue teams.
In this @MarketingProfs sponsored webinar, Aurelia and Masooma share the trends they're seeing in AI for marketing, five use cases for AI in B2B businesses, and how to effectively enable go-to-market teams with AI.
Specifically, they cover:
(1:04) AI Definitions
(3:00) Trends Drift is seeing in AI for Marketing
(7:06) AI Use Case #1: Let Customers Guide the conversation
(11:58) AI Use Case #2: Nurture Visitors
(15:19) AI Use Case #3: Convert Leads & Service High Priority Customers During and After Hours
(18:09) AI Use Case #4: Use the Voice of Your Customer Across Your Marketing Strategy
(21:34) AI Use Case #5: Develop Personalized Campaigns for Your High Intent Accounts
(25:18) Drift’s AI Products
(27:11) Taking the crawl, walk, and run approach to AI enablement
(34:18) Q&A: How can AI help a rep determine if a site visitor’s past behavior is relevant to their current stage in the buying journey?
(35:22) Q&A: Can Drift AI be adapted for B2C companies?
(38:02) Q&A: What are some examples of information a rep can see from someone who has talked to an AI bot?
(40:02) Q&A: How personalized can an AI bot get?
Learn more about what AI can do for your business: https://drift.ly/ai
Subscribe to Drift: https://goo.gl/2pRvjN
#drift #marketing #ai
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About Drift: Drift is more than just a technology company. Drift is a connection company. Connecting buyers with sellers and empowering experiences everyone loves.
At Drift, we believe that from meeting people to starting a business relationship, everything starts with a conversation. Drift specializes in helping start the right business conversations — making sure they happen when they’re supposed to and completely personalizing them to buyers.
Drift's Conversational Cloud, comprised of Conversational Marketing, Conversational Sales, and Conversational Service, all powered by underlying Conversational AI, breaks down the silos across your team so you can deliver personalized experiences that turn into more quality pipeline, revenue, and happy customers.
Learn more: https://www.drift.com/