Tropicana Twister TVC 30s Vietnam
Tropicana Twister: Make It Juicier 🍊
When the brief calls for a world where physical and digital coexist — a real environment that bursts into surrealism, a digital character sharing the frame with live talent, across two markets — that's where hybrid production comes in.
For Tropicana Twister's "Make It Juicier" campaign, delivered across Vietnam and Malaysia, we built a four-stage workflow:
AI Previz — Rapid world-building and digital avatar exploration before a single light is rigged. Faster stakeholder alignment, clearer creative decisions, fewer surprises on set.
Virtual Production — Real-time lighting, color, and environment control built in-camera on our LED volume stage in Bangkok. What the client approved in previs is what appears on screen — made possible by the Virtual Art Department (VAD) team with MOONJI.
Motion Capture — Performance-driven character animation for the Tropicana Twister digital mascot. A real performer inside the character is what separates believable from CG only.
Practical + CG Blend — Real textures combined with scalable CG surrealism, delivering cinematic quality without full-CG cost.
One day of shooting. Assets that extended across two markets without an additional shoot day. Big creative ambition, delivered on a tight production timeline.
This is hybrid production at Studio X Beyond — where virtual production, AI previs, motion capture, and CG blend into one seamless workflow.
👇 BTS dropping soon.
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