Amazon Ads Sponsored Brand Video - Goat Consulting
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Amazon Ads Sponsored Brand Video ads are a campaign-style to help brands and manufacturers drive brand awareness and consideration for their brand and products on Amazon. Amazon customers can be targeted through keywords, categories and products for a short video to appear in the search results page, where Amazon customers are ready to make a purchase. As customers continue to engage with short form video, this Amazon ad campaign can increase awareness and impressions so that when a customer is ready to make a purchase they think of your brand and products. This post will cover an overview of Amazon Ads Sponsored Brands, how to set up an Amazon Ads sponsored brand video campaign, and how Sponsored Brand Video can make your entire advertising strategy more effective.
Amazon Ads Sponsored Brand Video Overview
Amazon Ads Sponsored Brand Video is a subset of Sponsored Brands that lets advertisers upload a video between 6 and 45 seconds to appear in the search results to share product information, brand identity, and generally get customers aware of you. The aspect ratio for the Sponsored Brand Video must be 16:9 and the video itself must be 500MB or smaller to comply with Amazon's requirements. Although audio is encouraged, Amazon automatically mutes all videos in search results. We recommend adding subtitles to your video to enhance viewer engagement. If you don't have a video to use, you can utilize Amazon's Video Builder tool, which includes ready-to-use customizable templates that allow you to insert your own lifestyle images and create a video using still images. To create a highly engaging video, the first few seconds need to capture the audience's attention and curiosity. Keep your video brief and straight to the point, aiming to spark curiosity rather than detailing every feature. Make sure your video is professional, high quality, and educates the potential customer about your product and the problem it solves.
How to Set Up an Amazon Ads Sponsored Brand Video
Once you have a video that complies with Amazon’s Video and audio specifications and is in accordance with the acceptance criteria and ad policy, you are ready to set up an Amazon Ads Sponsored Brand Video. There are many ways to configure ads but here is an overview on how to set up an Amazon Ads Sponsored Brand Video.
Log into your seller account, navigate to the advertising tab, and click on Campaign Manager.
Click on "Create Campaign" and for the campaign type select "Sponsored Brands".
Decide on a name for your campaign, edit the start data and daily budget, and Campaign Goal.
Select “Video” for the Ad format and if you want to drive traffic to the product detail page or storefront.
Select the product you want to advertise.
Choose either product or keyword targeting type.
Choose a match type and enter keywords to target.
Create and name your ad group and upload your video.
Launch campaign
There is a period for Amazon to review that you are in compliance with the ad specifications. If your video ad is approved, it will begin to run immediately or on the designated start date.
Conclusion
Amazon Ads Sponsored Brand Video is an advertising campaign style that should be used to accomplish your awareness goals for selling on Amazon. By targeting customers using video content, brands can increase their overall brand awareness and sales when combining sponsored brand video campaigns with their other campaigns. Creating engaging video and dialing in your targeting strategy is the foundation to having a successful sponsored brand video campaign. If you need help structuring your ad campaign and understanding its performance to continue reading, click here https://www.goatconsulting.com/amazon...