How a Balance Sheet Helps Business Grow. An Interview with Natalia Morozova. Part 3

Опубликовано: 24 Сентябрь 2026
на канале: ПланФакт | все о бизнесе и финансах
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The balance sheet is the most important thing for an owner. What does it show? How can you determine how much money can be withdrawn from the business?
In a new interview with Natalia Morozova (financial management expert, http://www.nmorozova.com/), you'll learn:
0:49 – Why a balance sheet is difficult to obtain, but the game is worth the candle
2:17 – Assets and liabilities in simple terms
4:01 – Examples of founders' varying contributions to the business: money, time, connections
9:13 – How to correctly account for this in the balance sheet?
11:43 – Is it possible to buy expensive equipment, vehicles, or real estate?
14:14 – How much profit can you keep?
15:41 – How to evaluate a company's sustainability?
18:12 – How to calculate return on equity (ROE)?

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