How CovertKit grew from $0 to $1M in MRR
On March 19 Nathan Barry, Founder, and CEO at ConvertKit announced in a tweet that the company had reached $1m in monthly recurring revenues (MRR)! How did they get there?
The story of ConvertKit is quite compelling for anyone that is trying to build up a business from scratch, bootstrapping it while sharing the financial results with its users. This is one of the most compelling business cases of the last years in the digital marketing world.
In fact, as ConvertKit is part of the Open Startups Project from Baremetrics, the company has been sharing its revenues and metrics transparently. Thus, there are a few critical lessons to learn here.
https://fourweekmba.com/convertkit-st...