How Personal Style Represents Your Personal Brand
Like it or not, people make snap judgments about your appearance. How can you use this tendency to your advantage for your personal brand?
My guests today use their specialized knowledge to help professionals make powerful first impressions about their personal brand without needing to say a word.
Some people might consider personal style to be an expression of vanity. This mom-and-daughter duo debunks that theory by diving into the science of first impressions, color theory, and visual communication.
The human mind loves to categorize and make quick decisions.
Unfortunately, this process is not always accurate. Snap judgments may not be fair, but they happen all the time. These snap judgments can impact your personal brand directly. That is why it’s so critical to understand the non-verbal statements we make by what we wear. By understanding how style communicates your values, you can better align your appearance with your personal brand to make your messaging congruent.
Understanding the messages of a stiff white collar or a relaxed sweater can mean the difference between establishing authority, trust, or neither.
About the Guests:
Alison is a national style and image consultant with clients across the country. She studied at the Fashion Institute of Technology in New York City and holds a Color certification from the Image Resource Center of New York. She is a member of the Association of Image Consultants International.
Delia Folk started her career in the fashion industry by interning at Versace in Men’s Wholesale. After graduation, she worked at Barneys New York on the buying team in Cosmetics, Ready-To-Wear and jewelry, both for full-price and off-price channels.
The Style That Binds Us is the original next-generation women’s media company and community, exploring the cross-section of style and culture. Connected through their shared love of fashion and culture, the pair is changing the way style content, and storytelling are presented by delivering style with substance through in-depth interviews that dig beneath the surface.
Where to connect with Alison and Delia:
Website - https://thestylethatbindsus.com/
Instagram - / thestylethatbindsus
YouTube - / @thestylethatbindsus1
Twitter - / tstbu
Tiktok - https://www.tiktok.com/@thestylethatb...
Podcast - https://podcasts.apple.com/us/podcast...
Want to learn more about how your style influences your brand? Listen to the full episode to learn more:
For more expert Personal Branding tips, check out my free Masterclass: https://bit.ly/claire-bahn-masterclass
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About Claire Bahn
Claire Bahn is the CEO and Founder of Claire Bahn Group. For over ten years, she has been helping high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth and gain the recognition they deserve.
As an entrepreneur and influencer with over 70k+ followers, she learned the importance of creating and curating a personal brand that magnetizes opportunities and boosts visibility. Her mission is to help others leverage their personal brand to develop the authority, influence, and trust they need to exceed their career and life goals.
She’s been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few.
She currently lives in Los Angeles with her husband and two adorable miniature pinschers named Beau and Trixie.
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