Get High Quality Leads with Meta Ads (FULL 2026 COURSE)
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This video shows how to set up a leads campaign for businesses using Facebook ads.
I walk through when to use engagement vs leads, how to apply the $25/day rule, and which form type to use.
I also cover targeting, placements, lead filtering, creative settings, and how to structure the form.
We go through real examples, rules, and what to turn off in your campaign to avoid wasting budget.
Derek Videll, Founder of Social Bamboo
📸 Instagram: / derekvidell
🌐Website: https://www.socialbamboo.com
Chapters:
0:00 – How to set up a Facebook leads campaign
0:36 – When to use leads vs engagement campaigns
1:12 – The $25/day budget rule
2:14 – Special ad categories & bad A/B testing
3:22 – Quality vs quantity leads
4:09 – Messenger vs instant forms vs website
5:12 – Why website leads are more intentional
6:03 – Starting with quantity and refining later
7:00 – Instant forms now work fine
7:43 – Split test example: max leads vs conversion leads
9:11 – Campaign settings you should avoid
10:04 – Why Facebook hides advanced settings
11:01 – Targeting by location, age, gender
13:01 – Set rules for cleaner data
15:05 – Why gender targeting is almost never needed
17:22 – Placement: automatic vs manual
18:00 – Fixing common setup errors
19:11 – Naming your campaign & ad set
20:07 – Ad format: single image or video only
21:11 – Creative settings to always turn off
21:55 – Creating your form
23:00 – Use headlines to qualify leads
27:12 – Setting your call to action
31:11 – CRM & automation tools to manage leads
33:05 – How to follow up with new leads
34:16 – Using Facebook Lead Center
34:39 – Done-with-you or done-for-you ads offer