LVMH Is Selling Rihanna's $2.8 Billion Empire. Jay-Z Is First in Line.
Forbes called Rihanna a billionaire. Almost all of it came from Fenty Beauty, the company LVMH is now selling off. The firm first in line to buy the other half is run by Jay-Z.
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We trace the full story through the filings and the reporting: how the 50/50 deal with LVMH made Rihanna rich, why the Forbes billion-dollar valuation was always a paper number, what the brand is really worth now that it is up for sale, and why the frontrunner to buy it, Jay-Z's MarcyPen Capital Partners, has been tied to her business since he signed her to Def Jam in 2005. Nothing here is rumor. Every figure is sourced, and where the paperwork is sealed, we say so.
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📌 CHAPTERS
00:00 The 2005 Signing
01:32 The Empire and the 50/50 Deal
04:45 The Forbes Billion-Dollar Number
09:50 LVMH Puts It Up for Sale
13:31 Jay-Z Moves In
SOURCES
Reuters - LVMH explores sale of its 50% stake in Fenty Beauty (Oct 2025): https://www.reuters.com/business/fina...
Forbes - Fenty's Fortune: Rihanna Is Now Officially A Billionaire (Aug 2021): https://www.forbes.com/sites/maddiebe...
Beauty Independent - Jay-Z's MarcyPen Emerges As Strong Contender For Fenty Beauty (June 2026): https://www.beautyindependent.com/jay...
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