How Moz Domain Authority Checker Can Help Your Biz | 2022 TTG Training
Your website domain matters a lot more than you think when it comes to your brand’s authority. So how do you know if you’re doing it right? Understanding the Moz domain authority checker and how domain authority works is key.
In this video, Jennifer Shaheen; Founder of Technology Therapy Group, talks about some of the training provided on common small business questions such as, what domain authority is, how to increase domain authority, and tips on search engine marketing. Technology Therapy Group provided this live training session in partnership with Skills for Rhode Island's Future, an organization that provides job search support, career enhancement services, and free training program opportunities to unemployed and underemployed residents of Rhode Island.
If you’re looking to improve your brand’s website, whether it’s search engine marketing, website design, or other marketing needs, turn to TTG! We have experts who are ready to work with you to boost traffic and drive new leads, so let a Technology Therapy Group Marketing Mentor help you every step of the way.
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🖨️ Transcript 🖨️
How does your website get seen? Right? So your domain is actually part of that. So this is what they call is a domain authority. And Moz came up with this. I think of it like a credit score for your website, right? Like, does everybody have a credit score? Yeah, we don't like it, right. But, and some of us had to take a really long time to get it into a certain place, thank God.
But the reason I bring it up is because most people can understand a credit score. So your domain authority is like a credit score. So what you want to do is put your domain into this website, right here, it's moz.com/domain-analysis. And you can see how well you're doing.
So we'll show you your domain authority. So the higher the number (obviously, I used Forbes) the better you are. And you can also see how many links in, if you have a spam score. It's really helpful because part of, remember, part of being found naturally, organically is you have to be credible, so people will link into your votes to you.
But if you have a high spam score, that's a concern, because then you may have a harder time getting that cleaned up. How you would have gotten a high spam score is your website may have gotten hacked at some point and bad things happened on that domain. Someone sends out a lot of emails on that domain that were marked as spam. It's rare for us to see a high spam score Forbes isn't surprising to see a 1% but if you see something higher than that, I would be concerned.
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