The streaming wars have reached a next stage and is Apple Music becoming better than Spotify. Spotify has announced to kick off with direct artist deals which will shake the music industry on it's foundations, especially for new, upcoming artists. But why is this a huge deal?
Nowadays, more than ever before we listen to music through streaming platforms, and they are battling for your monthly paid subscription. There are many elements that we could consider in choosing the right service that could fit all of our needs, both as a listener and as an artist.
Let me take you to brief, but simple history lesson on how we arrived in the age of music streaming and why music business models change over time. What is our influence on them and where will this go in the near future? This is topic that has fascinated me over the years and was even my subject of my bachelor thesis! I really hope that you will learn a lot from this brief introduction in the world of music business because this is just a very little part of the deep rabbit hole that the world of music business can be.
Articles that I’ve used for this video (They used some more recent numbers)
https://www.wsj.com/articles/apple-fa...
https://www.musicbusinessworldwide.co...
https://www.theverge.com/2018/9/20/17...
Do you want to upload music directly on Spotify as an artist, check out this link:
https://artists.spotify.com/upload
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Music Credits:
MBB - Feel Good (Vlog No Copyright Music)
MBB - Wake Up (Vlog No Copyright Music)
Zplit - Momentum (No Copyright Music)
Joakim Karud - By The Croft (No Copyright Music)
#vlog #musicindustry #lifestyle