HOW TO CREATE YOUR OWN CLOTHING BRAND | STEP-BY-STEP GUIDE TO LAUNCHING A CLOTHING COLLECTION | S...
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Hello!
My name is Anna Kuts. I'm the founder of the Angel Skin brand and co-founder of the Fashion Business School educational platform.
In this video, we discussed the correct sequence for launching your own clothing brand. We covered the 7 most important steps, none of which should be skipped, and also discussed:
How to conduct pre-launch analytics?
How to create a product matrix?
How to work with the designer?
Do you need a pre-production sample?
How much should you budget for advertising?
And other important things to consider when starting your own clothing brand.
👉🏻 Tell us in the comments what stage of your brand's development you're at? What topics and questions should be covered in future videos?
❗️ Subscribe so you don't miss a thing! It's exciting here!
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My Instagram blog: / anuta_kuts
My Telegram channel: https://t.me/businessmoda
My brand website: https://skinofangel.ru
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Timecodes:
00:00 Step-by-step guide to launching your own clothing brand
01:04 Step 1: Choose a distribution channel and niche
02:28 The most popular distribution channels
02:42 Sales through Instagram
03:15 Sales on Wildberries
04:34 Step 2: Analytics
05:23 How to identify your target audience at the initial stage?
06:19 Analytics services
07:07 Step 3: Collection planning and development
07:46 How many models should you create at the start?
08:40 What is a mood board and how to work with it?
10:24 What to do if you can't draw?
11:49 Working with a designer: who to collaborate with?
13:02 Sewing the first sample
13:33 Step 4: Selecting materials, fittings, tags, and packaging
15:50 Step 5: Sewing the collection
16:58 Pre-production sample: where and how to sew?
17:38 Do I need to sign a contract with the manufacturer?
18:18 Step 6: Digitizing the collection. Creating photo and video content
20:11 Step 7: Sales
20:59 How and where to promote your product on Instagram?
21:43 How to promote on Wildberries?
22:11 How to create your brand in 3 months?