https://assetstore.unity.com/packages...
Quick video showing the new feature in MegaFiers to allow direct export and import of morph data from 3DS Max to Unity. It is as simple as load your object into Max, select it, export to MegafIers file, open unity and add a Morph component to the mesh and hit the load button.
If you are a Unity user the MegaFiers system can be found in the Unity Asset Store.