How Automated Bidding (Smart Bidding) Works in Google Ads
Automated bidding is quickly becoming the norm in Google Ads, even for those of us who still cherish manual control.
💵 PPC Cost Cutting-Cheatsheet: https://scottredgate.com/cheatsheet
Google's got some compelling reasons to keep advancing automation. For starters, it makes Google Ads more accessible for businesses of all sizes. And Google's extensive data shows automated systems can really optimize results, leading to better performance for us advertisers. More adoption and better returns ultimately translate into revenue gains for Google too.
It's understandable that Google also wants to maximize earnings from its many owned properties like YouTube. Automation helps them fill those ad slots we might've avoided manually. While the days of full manual control may be numbered, automated bidding isn't all bad if used strategically.
The key is understanding how Google determines your audience's likelihood to convert. This helps fine-tune your automated bids to be hyper-efficient. Without grasping this concept, you risk wasting spend on users unlikely to convert. In this video, I'll explain how to make the most of automated bidding.
The goal is to strike the right balance between scalability and profitability. Find out how!
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