How to Measure Your LinkedIn Performance
Metrics, data, analytics - oh my! Knowing your numbers on LinkedIn can feel pretty darn complicated. 🤯
Before investing your time and resources, it's important to figure out exactly what your return on investment should be.
When you don't know exactly which numbers matter, which measurement tools to use, and when to adjust your approach on LinkedIn -- it can feel like you're rolling the dice.
We all know that numbers drive strategy. It's pointless to collect data that you're never going to use.
My question to you: do you have 5 minutes per week to look at your numbers?
I'm serious -- that's all it takes.
In this episode of Mondays with Mindi, we will get to the bottom of the LinkedIn metrics that matter! I will share the seven essential metrics you should be tracking, give a sneak peek of my favorite LinkedIn metrics tool, and share my easy-to-use DIY spreadsheet
What questions do YOU have about LinkedIn ROI? Go ahead and post yours below.
00:00 Aloha
02:31 You cannot improve what you're not measuring
04:21 About Mindi
05:25 LinkedIn Strategies that works
07:40 Learn your LinkedIn numbers
10:00 Tool that helps you track your LinkedIn metrics
10:52 Seven key metrics to track on LinkedIn
11:57 #1 LinkedIn profile views
13:20 #2 Engagement rate
16:20 #3 Number of followers
18:03 #4 Number of new connections
19:44 #5 Connection acceptance rate
23:53 #6 Connection to conversion rate
26:51 #7 Number of opportunities