The Viral Rise of Dirty Soda Chains
What started with Swig, has become a nationwide trend: the rise of dirty soda is officially mainstream. McDonald's, Taco Bell, Crumbl, and other franchises are now adding dirty soda to the menu at a rapid pace, while dozens of upstart chains are popping up.
In this video, I explore the origins of dirty soda, and how we got to the mania it has become today.
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