Quick Demo - Patric's Weight Loss Campaign
We had a question from Patric about how to structure a campaign. So I made a quick video showing him how it might work.
Question:
Please allow me to elaborate. One of the ways how we get high CTR is running a Google ad where the copy is exactly the same as the keywords we've targeted.
Meaning - targeted keywords is "how to lose weight for man" and the the title of the ad is {Seed}.
Now that Google will be displaying the ads without basing on "exact keywords" anymore, it wouldn't make sense to use {Seed}, right?
As we no longer have "control" towards the keywords we're targeting.