We often hear the phrase “think outside the box”—especially at the end of the year, when we reflect and plan for what’s next. But what does it actually mean in practice?
In this video, I use a simple and timely business example—a company that rents living, potted Christmas trees instead of selling real or artificial ones—to show what real outside-the-box thinking looks like. From this example, I break down three practical steps you can apply to your own career or business: questioning default assumptions, rethinking how value is created, and running small, low-risk experiments.
If you’re planning your next move and want to approach it more strategically, this video is for you.
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