If you can create engaging content, you can build a loyal audience, increase your following and in turn increase conversions and sales.
How to Create Great Online Content is a free, online course from the University of Leeds and the Institute of Coding.
Throughout the course, you'll learn best practices to create engaging content for your audience.
*What topics will you cover?*
Define online ‘content’ and how content is planned with a specific intention
Critically examine online content and identify the messaging and intentions within it
Question the messaging and use of language in online content
Use practical strategies to communicate effectively online
Explore best practice in content media creation
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