Episode 3: Understanding Customer Pain Points to Make Selling Easier
Behind the Scenes channel with all the materials: https://t.me/+vkmhdp3o_EcyZTI6
My Instagram: / mikhail.timochko
"Sales is deeply understanding another person's reality and providing a better alternative through your product."
(C) Neil Patel
In this Behind the Scenes episode, we'll learn how to analyze your audience, understand what influences purchasing decisions, and how to double your launches using this information.
Timecodes:
00:00 - Selling = understanding another person
00:51 - Why do you need audience research?
02:12 - Riddle: What to launch?
3:30 - Answer to the Riddle
4:42 - 2 Types of Experts
6:38 - My Approach to Audience Research
8:10 - Example of a Customer Meeting
9:40 - 3 Ways to Analyze an Audience
13:53 - How Do I Conduct Research?
15:20 - What Have We Learned About Subscribers?
20:17 - Decision-Making Criteria
22:42 - Fears of Purchasing
23:23 - Wants
25:48 - Specifics: Research Framework
26:26 - What Questions to Ask?
27:39 - What Do We Learn in the End?
29:54 - Dig Deeper
33:05 - Assignment
*Instagram (Meta) — Recognized as an Extremist Organization and Banned in Russia
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