Two experts debate the perfect PPC account structure | PPC Town Hall 46
Structuring your Google Ads accounts can be tough if you don't know what you're doing.
Fortunately, these experts know how account structure needs to change with the updates to ads, keywords, matching, and more. Learn how to remain resilient in the face of rapid changes in the ad platforms.
This panel covers:
• How Amalia and Navah restructured their accounts based on the latest changes to Google Ads
• Is what worked well only a few years ago still the best solution today
• Why restructuring your accounts is important
• The pros and cons of various account structures
Our expert guests:
• Navah Hopkins, Adzooma
• Amalia Fowler, British Columbia Institute of Technology
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