How an event agency that hosts 500 events a month works: A business tour to More Show
Vlada founded More Show at 18, working as an animator for 3,000 rubles an hour. Today, it's a company with 210 million rubles in annual revenue, hosting 500 events a month and working with world-class celebrities.
00:00 – 500 events a month: how does it work?
01:14 – From a 3,000₽ entertainer to a 20 million-ruble business
03:11 – First clients and launch via Yandex.Direct
05:45 – How to stand out from the competition without money
06:37 – Two events that exploded the company's growth
08:10 – From self-employed to business: key stages
10:14 – 50 high-margin show programs
11:25 – Costume economics: how many holidays does it take to pay off
13:14 – 2,000+ costumes: in-house production
15:22 – MVP in action: how to test new shows
18:46 – 2025 trends: children need different holidays
20:51 – Artificial intelligence at children's parties
22:22 – Show programs with a 70-80% margin
24:23 – How to get to celebrities: first contract with Borodina
28:04 – About influencer marketing in 2026
28:32 – Oksana Samoylova's scandal
31:50 – Holidays with Irina Shayk, Bradley Cooper, and Anne Hathaway
34:51 – Operations
36:32 – About the team
38:28 – What metrics does a director monitor daily
40:16 – Hiring a manager in a small business: how to choose
43:14 – The role of a husband in business: working with Mikhail Dashkiev
45:50 – 3 tips for entrepreneurs from Vlada
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