Embedding your Google My Business on your website I believe has a positive ranking factor for Local SEO. The connection between your GMB account and your website strengthens with this link and helps with local rankings. Plus, if your business has a physical address, I believe Google uses click data when ranking results, so users clicking on the map to see how far you are from their location is a positive signal.
Timestamps:
0:00 Introduction
0:07 Go to Your GMB Account
0:24 Embed a Map Code
0:36 Paste the HTML On Your Website
0:54 Refresh Your Website
1:00 Why I Think it's a Ranking Factor
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As a note, I work with Local SEO clients all throughout the United States