In this video Unleash Your Potential Be a Meaningful Specific Not a Wandering Generality I am explaining the importance of being specific in your networking and your marketing. Being vague causes confusion. The confused mind does not buy and does not refer.
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Transcript: Now Zig Ziglar, who Zig Ziglar is, he's been dead a while, but he's probably the top three motivational speakers in the world from Texas, and he says, Do you want to be a wandering generality, or do you want to be a meaningful specific? Wandering generality is, you take a tree, You plant it, and then a month later you cut the roots and you plant that somewhere else, and you plant that somewhere else, and you plant that somewhere else.
Is that tree going to grow or is the tree that you plant and let sit going to grow? So if you say anybody's a good client, forget about building a referral based practice because you will not. Okay, you can forget it. And if you place marketing ads and said anybody who needs a home, just send me the money or burn it because you're wasting your money.
Or give the money to charity and go get a job because it's just, it's wasting money.
My goal is to help insurance agents, real estate agents, financial planners and mortgage lenders increase their income so they don’t have to work as much. I want you to be able to save more, play more and invest more. Proper elevator speech, networking skills, mindset and diet is the way!
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