Understanding Branding Basics - Brand Positioning
It is so often understated as to how important a good positioning statement is to a brand. I always encourage all my clients to not take this exercise lightly and really spend time on this to get it right.
Writing a brand positioning statement is as simple as stating WHAT you do and the services you provide, to WHO exactly your target audience is, and HOW you do it in a way that is unique so that your potential clients should choose you over your competitors.
Now if that sounds simple enough, it is definitely not and there are many things to consider in order to write an effective positioning statement, so let examine it more closely to get you off to the right start.
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