What data should I migrate to Klaviyo from my old ESP
What data should I migrate to Klaviyo from my old ESP
In this video, you'll learn what essential data to migrate from your old ESP to Klaviyo for a successful transition.
Check out this Klaviyo Help Center article for more guidance: https://help.klaviyo.com/hc/en-us/art...
This video will cover:
The importance of migrating more than just email addresses when switching to Klaviyo.
Key data to transfer, including email consent data, engagement metrics, and unsubscribed users.
Steps for manual CSV import if your old ESP lacks a direct integration with Klaviyo.
Specific data points to include in the migration, such as opt-in details, engagement activity, and unique profile properties.
The rationale for suppressing unsubscribed users to prevent the creation of active profiles in Klaviyo.
How these practices help maintain personalized marketing and deliverability performance during the transition.
Timestamps:
0:00 - Introduction
0:20 - What data to transfer
0:38 - Information to include in a manual CSV import
1:00 - Why you need to export unsubscribed contacts
Drop a comment below if you've got any questions, feedback or videos you'd like to see in the future! We'd love to hear from you.
Continue learning by checking out this Klaviyo Help Center article for more guidance: https://help.klaviyo.com/hc/en-us/art...
ABOUT KLAVIYO
Klaviyo is a unified customer platform for email, SMS, and more. Unilever, Bonobos, and more than 90K other brands use Klaviyo to acquire, engage, and retain customers—and grow on their own terms.
Create your free Klaviyo account today: https://klaviyogrowth.com/3ItOpFW
FOLLOW US ON SOCIAL
Twitter: / klaviyo
Linkedin: / klaviyo
Facebook: / klaviyo
Instagram: / klaviyo
#ESPmigration #emailmarketing #ecommerce #datamigration