BUS10 Ch12 Distributing and Promoting Products and services
OpenStax Introduction to Business
Ch. 12 presentation table of content:
Distributing and Promoting Products and Services
Introduction
12.1 The Nature and Functions of Distribution (Place)
12.2 Wholesaling
12.3 The Competitive World of Retailing
12.4 Using Supply Chain Management to Increase Efficiency and Customer Satisfaction
12.5 Promotion Strategy
12.6 The Huge Impact of Advertising
12.7 The Importance of Personal Selling
12.8 Sales Promotion
12.9 Public Relations Helps Build Goodwill
12.10 Trends in Social Media
12.11 Trends in E-Commerce