Podcast Analytics Tools - Podcast Statistics Overview with Podbean
Podbean offers a variety of powerful analysis tools so you can understand exactly how your podcasts are performing. Understanding your podcast analytics is pivotal in the growth of your podcast. Your podcast analytics and statistics showcase a variety of points about your podcast’s performance, such as where your audience geolocation, sources of downloads, what podcast content boosts your podcast traffic, the best timing to release new episodes, audience retention, and which content does well over time. Here’s a walkthrough of Podbean’s podcast analytics.
Before we begin, Podbean is iAB certified and achieved compliance for all areas of data we provide, including downloads, listener and ad delivery metrics. According to IAB, “The IAB Tech Lab Podcast Measurement Compliance Program certifies that companies are adhering to the IAB Podcast Measurement Technical Guidelines, released in December 2017. These guidelines establish a common set of ad metrics for podcasts and a base set of principles that any measurement system should support.” This helps to address industry challenges such as lack of uniformity in measurement systems and how metrics are defined.
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