[Unity Wave 2022] Unity for Game_Track 2 - Ad Monetization Evolving with Bidding (feat. Easy Inte...
[Unity for Game_Track 2] Ad Monetization Evolving with Bidding (feat. Easily Integrating Unity Mediation)
Speakers: Arin Lee, Unity Technologies & Sumin Choi, Meta / App Monetization Team
Difficulty: Beginner (Unity beginners or non-programmers)
🔹Session Introduction
Thanks to real-time bidding, optimizing ad revenue has become easier than before. We will explore the principles of bidding and the flow of key metrics to understand how ad monetization evolved through bidding differs from the previous waterfall mediation. As ad placement design has become more critical with bidding, we will also introduce various perspectives on discovering new rewarded video placements within games. Additionally, we will learn how to use Unity Mediation, which enables easy monetization across various ad networks with a single integration.
Unity for Game_Track 2 🔹Recommended for This Session
· Those who want to understand the principles of bidding and key metrics
· Those who want to discover new ad placements within their games
· Those tired of integrating complex ad network SDKs
· Those who want to learn new ways to use Mediation
🔹Information You Can Gain
· The difference between bidding and waterfall mediation
· Key metrics and workflows to understand the principles of bidding
· A new perspective on discovering rewarded video placements within games
· How to integrate Unity Mediation into your project
🔹Main Topic of the Session
· Monetization