Lecture 42 | Facebook Campaign - Ad Set - Ad| Boost Post | Create an Post
✔️ Facebook ad Campaign Process, Difference Between Campaign Ad Set and Ad, Ad Campaign Structure, Ad Objectives, Facebook Boost Post kya hai, facebook boost post payment methods, special ad category facebook.
➲ Understanding the campaign structure
Facebook’s campaign structure has 3 levels:
1 - Campaign
2 - Ad Set
3 - Ad
A Facebook campaign can contain several Ad Sets and it has a unique campaign objective. Your campaign is basically just a container to help you better organize your advertising. The only attributes of the campaign is the objective you want to reach with it, and the campaign’s name.
If you want to: 1- drive sales to your website and 2- increase the number of likes on your Facebook page, you’ll have to create two campaigns, one for each objective.
A Facebook ad set can include multiple ads and it has a unique audience targeting, budget, schedule, bidding, and placement. Ad sets are also the best units to use for Facebook A/B testing – remember to always place all the variations inside different ad sets.
The Facebook ad basically what we’ve been creating so far in this guide, is the smallest unit of your campaign. Ads can have different URLs, ad image, and ad copy.
➲ Setup Audience Targeting
Facebook offers a lot of powerful ways to target audiences. The next step is where you will create your ad sets, or audiences.
In this phase of your campaign setup, you have 2 options:
1 - Create a new Facebook target audience
2 - Use a Saved Audience
Custom or lookalike audiences are another extremely powerful targeting option for you. In a nutshell since this is a topic for another chapter: with custom audiences, you can create audiences based on your website traffic with something called the Facebook Pixel. The pixel allows you to build audiences in addition to track events “conversions” that occur on your website, so this is something you will want to install immediately if you haven’t done so already. You need to create these custom audiences from the assets - audiences section of your ads manager. They cannot be created during campaign creation.
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⌚ Video Chapters:
00:00 - start lecture
00:10 - crate facebook ad campaign process
00:48 - difference between campaign, ad set, and ad
00:59 - What is facebook ad campaign
01:26 - what is facebook ad set
02:10 - what is facebook ads
02:27 - facebook ad campaign structure
03:51 - how many ad set and ads create in one campaign
07:49 - QA about facebook ads process
11:47 - facebook ad objectives explained
12:02 - create an post and how to use this post
13:35 - what is facebook post boost post
16:09 - facebook boost post pricing and how to boost post
19:46 - special ad category facebook
23:06 - how to choose audience in facebook boost post
32:09 - facebook ads audience detailed targeting
40:37 - facebook boost post payment methods
40:43 - Boost post now
41:32 - easy way to find facebook audience
44:39 - what are word clouds and how can we create them
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