Scientific American Frontiers: The Hidden Prejudice
Scientific American Frontiers Host, Alan Alda, speaks with Dr. Mahzarin R. Banaji (Harvard University) and Dr. Brian Nosek (University of Virginia) on how the subconscious mind can influence decision making. They discuss several experiments that use the "Implicit Association Test" (IAT) to reveal hidden gender and racial biases.
Additional Research Information
Updated (05/15/2009):
Scientific American: The Implicit Prejudice
http://www.sciam.com/article.cfm?id=t...
Project Implicit®
http://www.projectimplicit.net/
Copies of Technical Research Papers can be obtained at:
http://projectimplicit.net/articles.php
The Test
https://implicit.harvard.edu/implicit/
Harvard Science: Prejudices we won't admit
http://tinyurl.com/qubejc
WashingtonPost.com: See No Bias
http://www.washingtonpost.com/ac2/wp-...
University of Washington: The Unconscious Roots of Racism
http://uwnews.org/article.asp?article...
University of Washington: Prejudice affects 90 to 95 percent of people
http://uwnews.washington.edu/article....
University of Michigan Health System: Your Child & Television
http://www.med.umich.edu/yourchild/to...
The Media Awareness Network: Kids & Racial Stereotypes
http://www.media-awareness.ca/english...
Gladwell.com: The Second Mind (Blink)
http://www.gladwell.com/blink/blink_e...