How to Write Better Instagram Captions | The Journey
How to Write Better Instagram Captions. Check out more The Journey content at https://bit.ly/GDTheJourney.
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⏰TIMESTAMPS⏰
00:55 – Create drafts
01:59 – Put all the important stuff first
03:00 – Have a call-to-action
03:52 – Use emojis
04:44 – Limit your hashtags
07:01 – Use your brand voice
07:55 – Cross-promote your other social channels
Instagram is one of the most popular social media platforms for consumers to interact with their friends and brands they love. In fact, 80 percent of Instagram users follow a business, and every day 200 million users visit a business page on Instagram. Thanks to the impending Instagram feed algorithm change, the level of engagement your posts receive will soon matter more than chronology. Soon, Instagram feeds will be ordered to show the moments Instagram thinks we'll care about the most. The visibility of your posts in your followers' feeds will depend on the number of likes and comments a post has your relationship with the user posting and other factors.
If you think of the caption on your Instagram posts as an afterthought, you're losing out on an opportunity to engage and delight your followers in ways you can't with just a visual. Here are some tips to help you write better Instagram captions.
A good Instagram caption explains what the photo is about, tells your followers to take action, or cracks a joke that makes your content all the more delightful and shareable.
Write a draft.
Don't rush the process. Instead, write a few ideas for captions down and sit on them for a bit. It's important to take your time constructing a great caption that'll keep your followers around, delight them enough to share with their friends, and encourage them to engage with your content.
Put all the important stuff first.
The maximum character count for an Instagram caption (2,200 characters) is basically a formality. But the important thing to note is that captions cut off in users' feeds after three to four lines of text.
Include a call-to-action.
The best way to increase the share potential of your Instagram post and engage your followers is to have some sort of call-to-action in the captions of your photos. That means using action verbs to prompt people to do something, instead of just passively scrolling by.
Use emojis.
Emojis can add some personality to an Instagram caption. That's why a lot of brands use them in their captions -- even the more "serious" brands. You can also use them in the middle of sentences to replace words, or at the end of a post as a sort of "punchline,".
Limit yourself to four hashtags.
Some Instagram users include a string of searchable hashtags as a way to get more followers but the fact is, it looks spammy to the followers you do have. If you use a ton of hashtags, people will notice, and they will think it's lame. Limit your hashtags to three or four, tops.
Use your brand voice.
The best Instagram posts tend to have a lighthearted, fun tone, showing off the more authentic, human, and personable side of a brand. Being relatively consistent in your Instagram voice can help you build your brand on the channel.
Promote your other social channels.
This is a great way to let your followers know where else on social media they can find you -- so that your Instagram followers can become your Twitter followers, your Facebook fans, your Snapchat audience, and so on.
As you figure out which captions get you the attention you want, keep track of how different post types work. Instagram doesn't have a whole lot to offer in terms of analytics, so you'll have to do this manually. Measuring these stats is the best way to make sure all the efforts you’re putting in to engage your fans are actually working.
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