University of East London - visual identity rebrand by PLOTT Creative
The University of East London asked us to develop their new corporate ID as a part of their Vision 2028 project. This project really tickled our creative taste buds.
To represent their future, we first looked to their past. We created a modern design drawn from their long heritage, and included their historic motifs: the phoenix, cogs, waves and the olympic torch.
It became one of our largest rebrands undertaken, and a challenge to boot.
The resulting visual identity is powerful. It stands out from the crowd. And it represents everything that the University of East London is now, and will be in the future.