How IKEA comes up with its names

Опубликовано: 23 Март 2026
на канале: Quartz

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Billy. Beddinge. Sladda. IKEA names can seem random, but they actually conform to a strict internal logic.

Reading strange-sounding Swedish words is part of the joy of shopping at IKEA. The rules for those names go back to the company's founder Ingvar Kamprad, who struggled with dyslexia and had trouble remembering the order of numbers in item codes. The name IKEA itself is acronym for Ingvar, Kamprad, Elmtaryd (his family’s farm) and Agunnaryd (the village in Småland where he grew up in). Read more about IKEA's naming system: https://goo.gl/pT5LaJ

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