How To Use Vlog Style Video for Business
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Vlog Style Video for Business is a cost effective and extremely compelling way to build customer loyalty, establish initial trust, create transparency and just generally make your customers and clients feel more connected to you as a business.
Rad Thumbnail by Steve Miller Photo: / @stevemillerphoto2972
Need some ideas for your first 25 business vlogs?
How was the company founded:
5 video series
Funny story
Serious story
Biggest failures
Overview of the whole story (archival photos)
From then to now what has changed
What’s new in your industry
hot take - overall impressions
Make a forecast of where it will go
Hands on / how to
Interview with a relevant third party
How is this going to change the way you work
Casual series
culture at your company
Story time about a funny work event
Hurdles you have had to overcome
Future plans (get employees excited)
Research the topic at other companies and react to similarities and differences
Executive series
as personal as you can get, interview / life
Follow vlog
Sit in on meetings where it fits
Daily routine of the execs
Execs having fun with employees (set it up and make it happen)
Problems in the industry
identify the problems and ask for comments on solutions
Interview employees and get their reaction
Video on existing literature /other media addressing issue
Completely different industry - any similarities or ideas you can find?
Positives of having this issue - how has it lead to progress
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