How To Use LinkedIn to Build Your Network
Are you still collecting LinkedIn connections? Too many of us feel the pressure to add MORE people to our networks, in exchange for having real conversations with the people who matter most.
Many of the experts I work with have a case of the "LinkedIn shoulds." 🤨
While social media enthusiasts tell them they SHOULD be growing their networks by a certain percentage week-over-week and month-over-month, they would actually prefer to go deeper with their existing connections.
A big shift I've noticed on LinkedIn over the past few years is our desire for meaningful connections, not just MORE connections.
Building a strategic LinkedIn network never goes out of style.
When you are thoughtful and intentional about the people you add on LinkedIn, you avoid the pitfalls of a bloated network filled with people you know nothing about, who are just trying to sell you something or want another number in their LinkedIn connection collection.
In this "best of" Mondays with Mindi episode rebroadcast, we discuss the nuance of making meaningful connections on LinkedIn without wasting hours a day of back-and-forth DM'ing or getting into conversations that lead nowhere.
P.S. What's your experience with "collecting" LinkedIn connections? Have you ever felt the pressure to add MORE people to your network? I'd be curious to hear how you've found the balance between adding new connections and maintaining professional relationships.
00:00 Aloha
02:35 Don't be obsessed with the number of connections
05:52 About Mindi
07:07 Focus on relationships you build on LinkedIn
10:01 Focus on a healthy network
12:37 The 3 ways to go deeper with your existing connections
15:01 #1 Identify your inner circle
17:49 #2 Message your inner circle annually
20:10 #3 Watch your LinkedIn news feed
22:32 Do not destroy trust in your network