"In zone is supposed to be like this!" PS Vita also evolved!
There are many cultural differences between gaming in the West and Japan but the new Japanese advert for the revised PS Vita takes the, er, banana.
Beginning with nice box of food the advert moves on to show a robot lady-chair (in which the same lady is sitting), some rather decorative nail based art and then a rather boring businessman.
A boring businessman who suddenly gets a makeover with eye shadow, bright pink blusher and a large banana.
The new PS Vita is shown before the advert concludes with a view of all the different coloured consoles.