eCPM (Effective cost per mille) explained in 60 seconds
eCPM, or effective cost per mille, is the earned by a publisher (app developer) for every one thousand ad impressions displayed on their app. Measuring eCPM can help you evaluate the performance of each marketing campaign without jeopardizing reach. Understanding how these metrics are calculated can help marketers ensure that they’re adhering to the most effective buying model. Check out the full article ► http://bit.ly/3P3JFIW
🎞 Here's what will cover in this video:
0:00 - What is eCPM?
0:28 - Benefits of measuring it
0:40 - How to achieve a good eCPM
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